ProCredit group and ADAMI Media Prize continue their cooperation to promote cultural diversity in Eastern Europe

18 October 2017

The prolongation of cooperation between the ADAMI Media Prize and ProCredit Holding, which began in 2016, ensures the continued support of the activities of the ADAMI Media Prize in promoting cultural diversity and establishing networking opportunities for filmmakers, audio-visual journalists, and broadcasters. The countries in which the ADAMI Media Prize is active are Armenia, Azerbaijan, Belarus, Georgia, the Republic of Moldova, and Ukraine. The ADAMI Media Prize is an initiative of the German non-profit organisation Forschungsgruppe Modellprojekte e.V. and is sponsored by the German Federal Foreign Office (Auswärtiges Amt). Stefan Tolz, the Programme Director of the ADAMI Media Prize, stated: “The support of the ProCredit group helps us to drive forward the design and development of this fairly new media prize as well as its training initiatives. Cooperation is also an important sign for the civil societies in the Eastern Partnership countries that joint commitment can bring forth important ideas."

ProCredit Holding will be providing additional funding for ADAMI activities in 2017 as well as for the organisation of the ADAMI media prize in 2018, including the gala awards ceremony in Chişinău, Moldova. The internationally broadcasted event awards outstanding film, television, and online programmes that promote national, ethnic, religious, or cultural diversity among the peoples of Eastern Europe and the Caucasus.

Borislav Kostadinov, Member of the Management Board of ProCredit Holding, the parent company of the ProCredit group, said: "As a banking group that strives to act responsibly, ProCredit shares the underlying ethical principles of the ADAMI Media Prize and is convinced that the media landscape plays a key role in the sharpening of public attitudes with regard to cultural diversity, exemplifying how pluralism and heterogeneity can contribute to peaceful coexistence."

The ADAMI Media Prize focuses on the work of journalists and media professionals in the EU Eastern Partnership countries. ADAMI’s goal is to promote peaceful coexistence between peoples by stimulating new ideas and perspectives in media, and by promoting media interest in topics of cultural diversity and integration.

About the ADAMI Media Prize

The ADAMI Media Prize is an initiative of the German non-profit organisation Forschungsgruppe Modellprojekte e.V. and is funded by the German Federal Foreign Office (Auswärtiges Amt). It is organised in coordination with the European Broadcasting Union (EBU), the German Society for Eastern European Studies and is supported by media partners such as MDR, ZDF, Deutsche Welle, the French-German cultural channel ARTE, and the public broadcasting companies of Georgia, Moldova, and Ukraine. Renowned journalists and filmmakers from television and media companies across Europe are contributing their experience to ADAMI to create better working and networking opportunities in the Eastern Partnership countries and to promote diversity in the media. For additional information, visit

 About the ProCredit Group

ProCredit Holding AG & Co. KGaA, based in Frankfurt am Main, Germany, is the parent company of the development-oriented ProCredit group, which consists of commercial banks for small and medium enterprises (SMEs) and whose operational focus is on South Eastern and Eastern Europe. In addition to this regional presence, the ProCredit group is also active in South America and Germany. The company’s shares are traded on the Prime Standard segment of the Frankfurt Stock Exchange. The anchor shareholders of ProCredit Holding AG & Co. KGaA include the strategic investors Zeitinger Invest and ProCredit Staff Invest (comprising the investment vehicles for ProCredit staff), the Dutch DOEN Participaties BV, KfW and the IFC (part of the World Bank Group). As the group’s superordinated company according to the German Banking Act, ProCredit Holding AG & Co. KGaA is supervised on a consolidated level by the German Federal Financial Supervisory Authority (Bundesanstalt für Finanzdienstleistungsaufsicht, BaFin) and the German Bundesbank. More information can be found on the company’s website at



Arianne Swieca, Communications Coordinator,

ADAMI Media Prize for Cultural Diversity in Eastern Europe

Mobile: +995 599 44 52 29:


Andrea Kaufmann, Group Communications, ProCredit Holding,

Tel.: +49 69 951 437 138:

Arianne SwiecaComment
Official Side-Event at the Council of Europe

We were honoured to present for the second year in a row at an official side-event of the fall 2017 session of the Council of Europe's parliamentary assembly, in Strasbourg, France. 

We extend our thanks to Ms. Elvira Drobinski-Weiss and Dr. Bernd Fabritius, members of the German delegation to the assembly, for hosting the event, and to Mr. Dieter Boden, former OSCE head of mission and special envoy of the UN Secretary General to Georgia, for speaking in support of the ADAMI initiative.

Five recipients of the 2016 ADAMI Media Prize screened their winning films to parliamentarians at the Council of Europe, and talked about the situation in their countries, ranging from youth migration, the perception of minorities in the media, conflict resolution, and foreigners' ability to own lands.

The journalists were also invited for a special tour of French-German cultural channel Arte, and discussed how Arte is covering current events about migration with the head of Arte Reportage, and were also introduced to current trends in the development of 360 degree television.

Arianne SwiecaComment
Tako Robakidze (2016 ADAMI Media Prize) Interview with the CoE

Tako Robakidze (2016 / ADAMI Online Prize for Web Videos / Georgia / A Look beyond the Headlines) talks to the Council of Europe about her film and work in changing the way Georgia's Pankisi Gorge is portrayed in the media.

Check it out! The interview was featured live on the CoE's periscope TV, a pretty cool feature!

Link here:

Arianne SwiecaComment
Call for Applications: ADAMI Dialogue - Baku

“Video blogging: Find your expression, record it and post it!”

In the world of new media, video blogs are taking a more and more privileged space and attracting ever-wider public interest as a means of reaching online audiences.

The vlog is also a platform to positively showcase cultural diversity. Through the use of engaging content, the vlog can create dialogue for encouraging tolerance and promoting the diversity in society to an audience across countries, cultures, traditions, religions.

The ADAMI Dialogue Baku creative seminar, under the motto “Video blogging: Find your expression, record it and post it!” aims to outline the structure of this vlogging phenomenon and help participants in the creation and implementation of their own video-blogging projects.

The two-day workshop seminar will take place in Baku, Azerbaijan on October 27-28, 2017 at the Yarat Contemporary Art Space.

Participants will learn how video blogs are created, produced, function, and how they are influencing the contemporary media space. 20 participants will be selected to participate in the workshop and will engage in project presentations, joint discussions, and work sessions in two separate groups.

Among the experts will be Gökhan Ekremoğlu, who works at YouTube in San Francisco, and Lena of the video blog considercologne, who will talk about the conceptual and technical aspects of the new genre and commercial opportunities for video blogging, 

In the framework of the seminar, on October 28 there will be a lecture for media professionals with Dominique Willieme, Chief Online Strategist of German-French Cultural Channel ARTE, open to the public.

The seminar is open to anyone with a video blog or an idea for a video blog, including professional journalists and representatives from TV companies working with video formats. Participants should have practical experience working with and preparing video materials.

ADAMI is accepting applications for vlogging projects on a variety of topics and genres -- such as news, comedy, beauty & fashion, science, and more -- which promote the idea of cultural diversity, tolerance, integration, and peaceful co-existence. Vlogs can be on different stages of development, from the concept stage, to a vlog which is already online.

Participating projects in ADAMI Dialogue Baku can apply in the 2018 edition of the ADAMI Media Prize competition with their video materials.


Logistic details about the workshop:

-        Dates: October 27-28, 2017

-        Open to applicants from: Eastern Partnership countries

-        Working languages: English and Russian

-        Participation fee: 500 Euro. Selected applicants with the strongest applications will get a scholarship covering the workshop fee and transportation, accommodation, and food costs. There is no application fee.


To apply, please fill out and submit the online application form by October 1, 2017

Applicants will be notified about their acceptance and whether they are offered the scholarship by October 5, 2017.


For questions, please contact:

+995 32 299 9134

Arianne SwiecaComment
ADAMI Dialogue Yerevan in the press

Thank you to those who came to the press briefing on September 5, where we presented the ADAMI Dialogue workshop that will take place in Yerevan, Armenia on November 4-5, 2017. It was great to see so much interest in ADAMI initiatives.

ADAMI is accepting applications until September 20th to participate in the workshop,  you can apply on our site here:

Have a look at what the press reported about us (ARM):

Arianne SwiecaComment