ADAMI Dialogue forum for TV professionals and Filmmakers held in Yerevan

The ADAMI Dialogue seminar in Yerevan the capital of Armenia focused on TV professionals and filmmakers. During the November 4-5, 2017 forum, participants pitched and received feedback on their in-development films related to cultural diversity from mentor-experts including documentary filmmakers Andrzej Klamt (Germany), Irene Langemann (Germany), Vitaly Mansky (Russia/Latvia); and from the journalistic side, from 25-year-veteran journalist Vladimir Vasak (Arte, France), Satik Seyranan (Armenia), and scriptwriter Kote Jandieri of the Georgian Public Broadcaster (Georgia).


Within the framework of the seminar, ADAMI invited the public to an open and free screening of RODNYE (CLOSE RELATIONS), a film by director and seminar mentor Vitaly Mansky, which through the director's travels throughout Ukraine shows how war artificially divided families.

At the forum closing, ADMAI nominated three exceptional projects from Armenia, Moldova, and Ukraine which took in the seminar, to take part in two international pitching events: the When East Meets West festival in Trieste, Italy (January 2018), and the East Doc Forum in Prague, Czech Republic (March 2018). ADAMI will cover the travel and participation expenses for the filmmakers if their projects participate in the pitching festivals.

Arianne SwiecaComment
first ADAMI Dialogue workshop forum Held in Baku

We held the first ADAMI Dialogue workshop forum on October 27-28, focusing on the new media format of video blogging and online video-media.

Media professionals from Azerbaijan, Belarus, Georgia, Moldova, and Ukraine came to Baku, Azerbaijan to learn about different facets of YouTube and innovations in online and social media platforms from Gokhan Ekremoglu ( Policy Lead Vaco onsite YouTube/Google) and Dominique Willieme (Head of Digital Publishing, Arte), and about practical vlogging experience from vlogger 'Lena' of the vlog considercologne. 

Within the framework of the forum, ADAMI and the Yarat Contemporary Art Center hosted a public lecture with Dominique Willieme about trends among European broadcasters in creating engaging content for TV companies' online websites.

Arianne SwiecaComment
ProCredit group and ADAMI Media Prize continue their cooperation to promote cultural diversity in Eastern Europe

18 October 2017

The prolongation of cooperation between the ADAMI Media Prize and ProCredit Holding, which began in 2016, ensures the continued support of the activities of the ADAMI Media Prize in promoting cultural diversity and establishing networking opportunities for filmmakers, audio-visual journalists, and broadcasters. The countries in which the ADAMI Media Prize is active are Armenia, Azerbaijan, Belarus, Georgia, the Republic of Moldova, and Ukraine. The ADAMI Media Prize is an initiative of the German non-profit organisation Forschungsgruppe Modellprojekte e.V. and is sponsored by the German Federal Foreign Office (Auswärtiges Amt). Stefan Tolz, the Programme Director of the ADAMI Media Prize, stated: “The support of the ProCredit group helps us to drive forward the design and development of this fairly new media prize as well as its training initiatives. Cooperation is also an important sign for the civil societies in the Eastern Partnership countries that joint commitment can bring forth important ideas."

ProCredit Holding will be providing additional funding for ADAMI activities in 2017 as well as for the organisation of the ADAMI media prize in 2018, including the gala awards ceremony in Chişinău, Moldova. The internationally broadcasted event awards outstanding film, television, and online programmes that promote national, ethnic, religious, or cultural diversity among the peoples of Eastern Europe and the Caucasus.

Borislav Kostadinov, Member of the Management Board of ProCredit Holding, the parent company of the ProCredit group, said: "As a banking group that strives to act responsibly, ProCredit shares the underlying ethical principles of the ADAMI Media Prize and is convinced that the media landscape plays a key role in the sharpening of public attitudes with regard to cultural diversity, exemplifying how pluralism and heterogeneity can contribute to peaceful coexistence."

The ADAMI Media Prize focuses on the work of journalists and media professionals in the EU Eastern Partnership countries. ADAMI’s goal is to promote peaceful coexistence between peoples by stimulating new ideas and perspectives in media, and by promoting media interest in topics of cultural diversity and integration.

About the ADAMI Media Prize

The ADAMI Media Prize is an initiative of the German non-profit organisation Forschungsgruppe Modellprojekte e.V. and is funded by the German Federal Foreign Office (Auswärtiges Amt). It is organised in coordination with the European Broadcasting Union (EBU), the German Society for Eastern European Studies and is supported by media partners such as MDR, ZDF, Deutsche Welle, the French-German cultural channel ARTE, and the public broadcasting companies of Georgia, Moldova, and Ukraine. Renowned journalists and filmmakers from television and media companies across Europe are contributing their experience to ADAMI to create better working and networking opportunities in the Eastern Partnership countries and to promote diversity in the media. For additional information, visit

 About the ProCredit Group

ProCredit Holding AG & Co. KGaA, based in Frankfurt am Main, Germany, is the parent company of the development-oriented ProCredit group, which consists of commercial banks for small and medium enterprises (SMEs) and whose operational focus is on South Eastern and Eastern Europe. In addition to this regional presence, the ProCredit group is also active in South America and Germany. The company’s shares are traded on the Prime Standard segment of the Frankfurt Stock Exchange. The anchor shareholders of ProCredit Holding AG & Co. KGaA include the strategic investors Zeitinger Invest and ProCredit Staff Invest (comprising the investment vehicles for ProCredit staff), the Dutch DOEN Participaties BV, KfW and the IFC (part of the World Bank Group). As the group’s superordinated company according to the German Banking Act, ProCredit Holding AG & Co. KGaA is supervised on a consolidated level by the German Federal Financial Supervisory Authority (Bundesanstalt für Finanzdienstleistungsaufsicht, BaFin) and the German Bundesbank. More information can be found on the company’s website at



Arianne Swieca, Communications Coordinator,

ADAMI Media Prize for Cultural Diversity in Eastern Europe

Mobile: +995 599 44 52 29:


Andrea Kaufmann, Group Communications, ProCredit Holding,

Tel.: +49 69 951 437 138:

Arianne SwiecaComment
Official Side-Event at the Council of Europe

We were honoured to present for the second year in a row at an official side-event of the fall 2017 session of the Council of Europe's parliamentary assembly, in Strasbourg, France. 

We extend our thanks to Ms. Elvira Drobinski-Weiss and Dr. Bernd Fabritius, members of the German delegation to the assembly, for hosting the event, and to Mr. Dieter Boden, former OSCE head of mission and special envoy of the UN Secretary General to Georgia, for speaking in support of the ADAMI initiative.

Five recipients of the 2016 ADAMI Media Prize screened their winning films to parliamentarians at the Council of Europe, and talked about the situation in their countries, ranging from youth migration, the perception of minorities in the media, conflict resolution, and foreigners' ability to own lands.

The journalists were also invited for a special tour of French-German cultural channel Arte, and discussed how Arte is covering current events about migration with the head of Arte Reportage, and were also introduced to current trends in the development of 360 degree television.

Arianne SwiecaComment
Tako Robakidze (2016 ADAMI Media Prize) Interview with the CoE

Tako Robakidze (2016 / ADAMI Online Prize for Web Videos / Georgia / A Look beyond the Headlines) talks to the Council of Europe about her film and work in changing the way Georgia's Pankisi Gorge is portrayed in the media.

Check it out! The interview was featured live on the CoE's periscope TV, a pretty cool feature!

Link here:

Arianne SwiecaComment